About Us


About heim-made—“where haute meets cold”

heim-made is a home grown, home spun business, started in northern MN by mother and daughter partners Rose and Gretchen Heim. They make, design or share unique, fashionable and functional cold-weather apparel and accessories, as well as gift items. In their German heritage heim means “home”, so their company name aptly reflects the “who” and “what” of their business.

Some of their products include: down skirts, vests and jackets; hats made from recycled coats and welt felting; faux fur scarves, mitts, shawls and adorable leggings and tights. They focus on clever and thoughtful solutions for being prepared in the cold, while looking and feeling great!


About the Heims:

I retired from a rewarding career of teaching K-12 visual art in 2008, where I taught every art form imaginable. The focus of my personal art was primarily painting and drawing, but I loved any project involving creativity. I passionately designed (and helped construct) the interior, exterior, and landscape design of our handcrafted log home, the process of which is ongoing. When Gretchen started showing her Morgan horses on a national level during her high school years, we started our first clothing design collaborations. We designed (and had made by local, talented ladies) all of her show outfits, including her woven horse blankets. If we couldn’t find what we wanted, we’d say, “We can do that.” And we did. When Gretchen graduated from college, we used that motto to create our own line of luscious body products, which evolved into our current focus on ladies cold weather apparel and accessories. We know, first hand, the frustrations of finding quality, fall/winter clothing that is fashionable, as well as warm and functional. We’ve answered with our heim-made designs. We are energized by the enthusiasm and appreciation we receive from so many of you. We are constantly working on bringing you more unique products and detailing!


I worked my way to the big city graduating from Bemidji State University and then attending a post-graduate program for advertising art direction called the Miami Ad School in Minneapolis, MN. I interned in Chicago, NY and Hamburg, Germany – letting my wings spread to a world and friends I couldn’t have imagined.I settled down in Minneapolis with my first art director job and have been enjoying the fun, creative, challenging journey ever since. I’ve worked on everything from national brand campaigns for Burger King Kids, Nature Valley Granola Bars and Hefty trash bags to local business logos and marketing materials. Running my own business like Heim-Made has been a great perspective when I work with my own design clients.  Currently, I’m a Graphic Design/Art Direction freelancer in the Twin Cities (and beyond) and working on Heim-Made.